Our plus size styling shoot with Chloe Elliott

Chloe Elliott is one of our favourite plus size fashionistas around, and now she’s set up her own online plus size styling business, Style in Curve. That’s why we wanted to team up with her to put her styling skills in action for a day of fun with a few London-based women who wanted a wardrobe refresh! Hear all about it here…

Editor: Bethany Rutter

Something we’re passionate about at navabi is nurturing plus size talent. That’s why we wanted to work in collaboration with plus size blogger and stylist Chloe Elliott on a shoot that showcases her many skills. She set up Style in Curve last year and it’s been going strong ever since. We got together a few willing participants and hit the studio to flex Chloe’s creative muscles.

Chloe is wearing this gorgeous pink jumper

navabi: What gave you the idea to set up Style in Curve?

Chloe: I set up Style in Curve officially in August last year, but had the idea for a while. I realised that there were so many styling platforms for straight size women, but none – in the UK – for plus size women. Nothing was specifically for us, so I thought it was about time a service was there for women that needed it. I also thought about women with anxiety, or other conditions which mean they can’t/won’t leave the house to see a stylist in person. This kind of service should be available for everyone, that’s why I was adamant that the core of the work I do would be online.

navabi: How does it work?

Chloe: A client will email me asking for styling help for an event she has, a holiday, a special occasion – anything! We would talk through her needs – via email, phone, Skype whichever she preferred, and she would fill in my StyleSurvey which helps me get to know her needs and wants better. I’d then propose one of my three (primary) services which are:

Outfit Finder – This is for someone looking for that one special outfit but can’t quite seem to find it. Maybe it’s for a wedding, birthday or just something to feel great in – I’ll find it! Cost: £25

Trend Edit- This edit features two or four boards all focused around that seasons trends, the client would receive six full outfits, including accessories and styling tips on how to wear each look, and mix pieces from each outfit to work together. I also do this service but more generalised to suit the client, for the same price of £60 for two boards, and £110 for four.

Wardrobe Restyle – This service is for the woman looking for a complete wardrobe overhaul. Each board would focus on her as an individual, split into the occasions she’s in most. For example – workwear, gym wear, loungewear etc. Cost: £220

When her boards are ready, I email them over with a breakdown of each look and why I chose each element. I add all of the links to each outfit so she can shop her edit in full, whenever she likes. As it’s all online, she can even come back to the boards and my tips as often as she needs – a definite plus! I also pop in some exclusive discount codes, one being from navabi!

navabi: What do you love most about the process?

The most rewarding part is receiving great feedback. There’s nothing better – when I’ve worked on a board and feel really confident that the client will love the looks I’ve created – to then hear back from her that she’s bought everything and can’t wait to put together her looks. Taking any anxiety or worry about the ‘what to wear’ dilemma is definitely the most rewarding part!

navabi: What was it like, working with Adwoa, Lauren and Maryam (and of course lovely photographer Michael and the navabi team!)?

Chloe: I don’t think navabi could have chosen three better ladies to take part! Lauren, Adwoa and Maryam were a dream to work with, and made my job feel so much easier! The navabi team are always a joy to work with, not forgetting my fave flamboyant photographer Michael! On a more serious note it is so refreshing to work with a company who are so interested in helping plus size women thrive – so really, I can’t thank navabi enough for this opportunity.

navabi: How would you describe each of their style?

Chloe: Maryam is the ultimate boss lady, so I kept her looks business smart, and smart casual. Her general style is classic with a little feminine twist.

Lauren loves comfort, but it has to have an edge to it. I made sure I kept her looks comfy but fun enough to match her personality. I’d say her style definitely has a ‘street style’, cool vibe to it.

Adwoa is like a ball of sunshine! I wanted to keep her looks cool, fresh and on trend. Her style is bold, bright and youthful.

navabi: How did you go about styling them and picking the outfits for them?

Chloe: I focused on one girl at a time, read through their style surveys, and had a look through their social media channels to really get a feel for their style. I then went onto the navabi website and saved any pieces I thought that that girl would like – luckily there were so many to choose from as the selection on navabi is excellent. I then created each girls edit, and crossed my fingers that they’d like them!

navabi: What are five key pieces every woman would benefit from having in their wardrobe?

Chloe: A white shirt, a blazer, an LBD, a classic trench coat, a Breton stripe tee.

navabi: Hit us with a few of your favourite styling tips.


  • Have a wardrobe clear out before each season starts. Take what you know you won’t wear to a charity, or refuge and only keep the pieces you know you’ll get wear out of – be brutal! That way when it comes to shopping the new season pieces you’ll have a clearer vision of the things your wardrobe needs, and (hopefully) won’t over buy.
  • Invest in quality. I regularly save for one specific piece which I know will last me years – or forever. Investing in key wardrobe pieces like the ones I’ve mentioned, will actually help you save money in the long run as you won’t have to keep repurchasing. I have a beautiful bonded lace coat from navabi from 2015, and it’s still in pristine condition!
  • If you have a favourite outfit combination – take a picture of yourself wearing it. Might sound simple, but I used to always forget the combos I’d put together until I scrolled through my Instagram feed. Save a folder on your phone with all of your favourite looks, that way when you panic and think you have nothing to wear, you can have a browse through your snaps and find something – stress free outfit planning!

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Bethany Rutter

Editor: Bethany Rutter

Social content executive at navabi. Body-positive warrior and fashion obsessive. Likes looks and books.

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