Fashion label ZIZZI was founded at the turn of the millennium – on 01.01.2000 to be exact. It wasn’t long before they became the fastest growing plus size brand in the Nordic countries. Since the label’s debut collection they have grown a huge customer base and are currently available in over 120 destinations including right here at navabi. They strongly believe curvy women shouldn’t have to settle for ordinary clothes when other women get fashion (something we’re passionate about too), and this is reflected throughout their collections. Incorporating on-trend silhouettes, with seasonal colours and statement prints every range packs a punch. Along with being able to deliver fashion forward pieces, they have a strong understanding of their customers and their needs which helps them to create clothes that not only look great on the hanger but great on your body.
Zizzi have always been a go-to for plus size jeans that are a cut above the rest. In 2017 they introduced an innovative stretch fabric to their denim range, calling these new styles, Hyper Performance jeans. Constructed with a two-way weave they create a flawless, streamlined look without any sagging or the ability to lose their shape. We love how they give you the freedom to move with ease, without compromising on comfort. The ultra flexible fabric stretches in four ways to perfectly adapt to your curves. Each pair of jeans is named to help you easily locate your favourites. From the ‘Gemma’, that come in a high waist and is designed for ladies with curvy hips and the desire to create the illusion of longer legs to the ‘Sanna’, which are an extra slim fit and feel like a second skin, there is a style to suit every figure.
The Danish brand is a firm favourite among plus size fashion bloggers. Each season stylistas tend to gravitate towards the same items immediately lending them cool girl status. A perfect example of this is when Bethany of Arched Eyebrow (and navabi’s social media editor), Josine of The Bigger Blog and Gaelle of Gaelle Prudencio were all spotted in Zizzi’s black chiffon maxi. Each blogger put their individual stamp on the dress offering chic ways to work it for both night and day.
Bloggers working Zizzi’s black chiffon maxi dress
More than just clothes
Zizzi is a young and vibrant company. The label not only designs plus size fashion, but is also very active in positively changing plus size fashions' image and giving women confidence. Their interviews with inspiring plus size women around the world, many who are shattering society’s stereotypes, are super uplifting and well worth logging onto to their website to have a read.
Every month they publish a glossy magazine called ‘The Curve’, which you can read online. Here, fans of the brand can be inspired by the latest trends, get fashion advice and learn how to style items from the collection. The magazine also features beautiful editorials to pore over, often starring our favourite plus size models. For exclusive fashion clips you can head over to their website or log onto Youtube and check out their channel. Simply search ‘Curvy Fashion TV’ for a series of fun videos.